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The smell of alcohol can affect behavior

  • Author:MNT
  • Release on :2016-08-06
The mere smell of alcohol appears to reduce people's level of control over their behavior, according to research published in the journal Psychopharmacology.

Statistics published by the Centers for Disease Control and Prevention (CDC) estimate that, in the US, from 2010-2012, six people died every day as a result of alcohol poisoning.Of these, 76% were among the 35-64-year age group, and 76% were men.

The more a person drinks, say the researchers, the more their attention will engage with alcohol-related cues.

In the current study, the researchers set out to explore how visual and olfactory cues relating to alcohol would impact people's inhibitory control, in other words, their ability to control their attention to alcohol.

 Some people had a face mask laced with alcohol, while others had one laced with a non-alcoholic citrus solution. 

Subjects then had to press a button when they saw either the letter K or the image of a bottle of beer on the screen.